Archive for Uncategorized

Pepsi: Refresh only the USA

Uncategorized on January 14th, 2010 1 Comment

Got an email from Do Something about the new Pepsi Refresh the World grant, a new initiative by Pepsi to make a strong push into the social media/activism sphere. It really is an interesting shift in advertising strategy for Pepsi- it has long lagged behind Coke in many areas, especially in online social media. As [...]

Engineering in Singapore?

Uncategorized on December 28th, 2009 4 Comments

Read a very interesting article on Salary.sg regarding engineering in Singapore. It worries that Singapore is increasingly becoming “high cost, low tech”, and that careers in engineering in Singapore is losing out to business, finance and accountancy careers. It follows on a long discussion on that site of how engineering is a dead end career, [...]